FRIZ Service Centers
Dessau
Giving a young company a distinctive identity and connecting corporate identity with the genius loci was the challenge of the FRIZ service and shopping centers.
Three markets in three very different peripheral locations of East German cities, three distinct individualities forming a unique corporate identity, shaped by the architecture and the unconventional, bold "FRIZ" logo.
With minimal material usage and construction weight, the trusses effortlessly achieve large spans thanks to the use of multiple folded and cold-rolled steel sheets. Stabilized with steel cables and left unclad, supported by a few slender steel columns, they stretch over flexible and transparent retail spaces. Despite their multifunctional division into shop-in-shop units, these spaces are experienced as a continuous spatial flow.
Connections to the urban space are established through large-scale glazing and modular aluminum facades, whose surfaces feature a lively internal structure and shifting shadow relief that integrate into the sharp building silhouettes.
No repetition of banal unoriginality, no artificial postmodern camouflage, but rather a minimized and modular construction of compact building forms that translate different service offerings and local contexts into striking architectural designs.
As confident, standalone organizing elements, the FRIZ service centers inscribe themselves into the disparate, fragmented edges of the cities—so successfully that additional projects for the company's expansion and its architectural corporate identity are already in progress.
Data
Completion
1994
Address
Zunftstraße 15-17
06847 Dessau-Roßlau Germany
Client
ANH Hausbesitz, Dessau
